Is "Getting It Right In The Camera" Even Possible?

This is not an editing how-to post. But it is a little bit of a wake up call to remind us all that with a very slight bit of what I call "polishing", we can make improvements that we simply were never able to do in my film days. There were the usual filters we could stack in front of our lenses but we had no control over the amount of any filtration effect.

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The "Weirdness" of a Lens, Any Lens

Fast forward to a great little DIY fix for this situation. Can’t read a label? In the hotel shower and you can’t read the labels to know which is the shampoo and which is the conditioner since they look exactly alike? 

Here’s the trick: Make yourself a small aperture to view through, even without your glasses.  Make one of those “A-OK” signs with your hand, a loose fist, with your finger closed inside of your thumb. Then make the hole smaller and smaller and smaller, until there is barely an opening to see through….then look through that as you read a label, newsprint, or the like. Put your eye right up against the tiny little opening and you won’t believe how sharp things will appear to you.

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The World of PRE-touching Your Images

Consider the image in which there is an exposure issue. Of course with today's high res RAW files we can correct enormous changes in exposure with controls available in post-production. But the habit of doing so and the time invested are two of the main reasons to make the correction at the time of capture. For each image you open in Photoshop to edit, you'll double or triple the time IF you have to continually make global adjustments for the exposure or color balance.  

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It's Always About Quality

I see there is an intense desire for producing quality work that I see in everyone who is successful in photography as well as in any career.  I'm referring to quality of the product you produce of course, but I am also talking about the quality of the marketing materials you use, the quality of your equipment, the quality of the people you surround yourself with, your "brand" quality, everything.

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